Having a user-friendly website may sound simple but not having crucial elements will result in weak online statistics. Making your website more user-friendly is an activity that aims to refute the effects of delivering a poor user experience. When your visitors find your website, they do not want to wait for it to load, search for information, receive unnecessary or unrelated push messages or find it difficult to navigate. If your visitors experience any of the above then you will no doubt be losing potential customers. If users do not get what they want and expect from your website they will merely return to their search and look for a competitor’s site that can give them what they want. There are many ways to improve the usability, but here are a few important factors to keep in mind.
Mobile Compatibility
According to several studies, roughly 56 percent of consumer traffic to the leading websites are now from mobile devices. Therefore, ensuring your website is mobile-optimized is necessary.
Strategically Planned Content
Your website should present information in appropriate sections so visitors can navigate to what they are looking for with ease. If they cannot quickly find what they are looking for, they will find somewhere else to look. Always think from the perspective of your users.
Speed
Slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. Furthermore, it also affects your search engine ranking.
It sets the first impression
When your audience visits your website, it gives them their first impression of your business. In these first few seconds, you want to make a positive impact on your audience. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
It aids your search engine optimization strategy
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. This is one thing you cannot afford to mess up.
At Blacktide Marketing we understand the importance of having a strong and engaging website, therefore, we offer this service of creating impeccable websites our clients and their users.
