A great marketing campaign isn’t just about creative content and eye-catching ads—it’s about delivering real, measurable results. At Blacktide Marketing, we don’t just launch campaigns; we track, analyse, and optimise them to ensure maximum ROI for businesses in Glasgow and London. Here’s how we measure the success of your marketing campaigns and ensure your business gets the best possible outcomes.
📈 Website Traffic & User Engagement
We track how many people visit your website, where they come from, and how they interact with your content. Metrics like bounce rate, time on page, and pages per session help us understand user behaviour.
🎯 Lead Generation & Conversion Rates
Getting traffic is great, but conversions matter more. We monitor:
This helps us assess whether your campaign is bringing in high-quality leads that turn into paying customers.🔍 SEO Performance & Search Rankings
For long-term success, we track how your website ranks on Google for target keywords. Key indicators include:
✅ Keyword rankings
✅ Organic traffic growth
✅ Backlink acquisition📢 Social Media Engagement
We measure likes, shares, comments, and overall engagement across platforms like Facebook, Instagram, LinkedIn, and Twitter to see how well your brand is connecting with your audience.💰 Return on Investment (ROI)
We assess how much revenue your campaign generates compared to your marketing spend, ensuring every pound is well spent.🛠 Marketing Automation & Email Performance
For email and automation campaigns, we track:
Why Choose Blacktide Marketing?✅ Data-Driven Approach – Every decision is backed by real-time analytics.
✅ Customised Reporting – We provide easy-to-understand reports tailored to your business goals.
✅ Ongoing Optimisation – We constantly refine campaigns to improve results.
✅ Expert Strategy & Execution – With a team of experienced marketers, we help businesses in Glasgow and London achieve long-term growth.Let’s Take Your Business to the Next Level If you want marketing that delivers real results, Blacktide Marketing has the expertise to help. We analyse, optimise, and refine campaigns to maximise your success.📩 Contact us today to start tracking your marketing success!
